Ayah was profiled as part of a series on the Maker Movement by PSFK and iQ by Intel. In the interview, she explains how littleBits are engineered to be building blocks that empower Makers to bring their visions to life: “The key technical problem to solve was to make hardware modular, and to make it a building block so that you could create circuits in a very instantaneous and immediate-feedback way. They go through six, seven, eight months of development even though they look cute and small and unintimidating.”
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